Competitor Tracking & Analysis
The Competitors tool lets you monitor competitors continuously — tracking website changes, pricing moves, product launches, messaging shifts, and strategic positioning. Get AI-powered analysis that tells you what changed and what it means for your business.
What Does It Do?
Competitor tracking works in two modes. Continuous monitoring: add a competitor's website and MarketGeist checks it every 6 hours for changes — new pages, pricing updates, product launches, job postings, messaging shifts. On-demand analysis: run a deep competitor analysis that evaluates their entire digital presence, including website content, SEO performance, social media activity, and news coverage.
Why It Matters
How to Track a Competitor
Go to Dashboard → Competitors
The Competitors page shows your tracked competitors and recent activity.
Click "Add Competitor"
Enter the competitor's website URL and optional name. MarketGeist begins its first scan immediately.
Review initial analysis
The first scan produces a snapshot: company overview, key pages detected, pricing information found, and initial competitive assessment.
Monitor ongoing changes
MarketGeist checks the competitor's site every 6 hours. Changes appear in your competitor timeline — with AI analysis of what changed and why it matters.
Analysis Types
Beyond continuous monitoring, you can run specialized competitor analyses:
| Analysis Type | What It Evaluates | Time to Complete |
|---|---|---|
| Quick Discovery | Company overview, key offerings, market position from public data | 15–30 seconds |
| Full Website Analysis | Complete website scan — every page, pricing, messaging, features, job postings | 2–5 minutes |
| Digital Presence Audit | Website + SEO + social media + news + review sites combined | 3–5 minutes |
| Competitive Positioning | How the competitor positions vs. alternatives, their value proposition, and messaging strategy | 1–2 minutes |
{
"competitor": "Acme Corp",
"event_type": "pricing_change",
"detected_at": "2026-04-14T08:15:00Z",
"summary": "Acme Corp reduced Enterprise tier pricing from $299/mo to $199/mo and added a new 'Startup' tier at $49/mo",
"analysis": "This 33% price reduction on Enterprise suggests Acme is facing churn pressure from lower-cost alternatives. The new Startup tier indicates expansion into SMB — a segment they previously ignored. This may affect your mid-market positioning.",
"affected_pages": [
"https://acme.com/pricing",
"https://acme.com/enterprise"
],
"recommended_action": "Review your mid-market pricing and consider whether a competitive response is needed within 30 days."
}