Alerts

Alerts are rule-based notifications that fire when specific market events occur — a competitor changes their pricing, a keyword starts trending, a company publishes a press release, or any other condition you define. Think of them as custom tripwires for your market.

Explain Like I'm 5

You know how a doorbell rings when someone comes to your house? Alerts are doorbells for your market. You set them up to ring when specific things happen — "Ring me when Competitor X changes their pricing page" or "Ring me when someone publishes news about AI chatbots." That way, you don't have to keep checking — the doorbell tells you.

What Does It Do?

Alerts let you define rules with a trigger type, a target (company, keyword, or URL), and severity. When MarketGeist detects a matching event — during its continuous monitoring cycles — it creates an alert event with a description, severity badge, and AI analysis of what it means. Alert events appear in your Alert Timeline and can also be sent via email or Slack integrations.

Alert Trigger Types

Available Trigger Types

Trigger Type	What It Detects	Example Use Case
Website Change	Any change to a competitor's specified URL	Monitor pricing page for price adjustments
Pricing Change	Specific pricing/plan changes detected by AI	Alert when competitor adds or removes a pricing tier
Product Launch	New product or feature announcement	Track when competitors ship new features
Feature Change	Product feature additions, removals, or modifications	Monitor feature parity gaps
News Mention	Company appears in news articles	Know immediately when competitors are in the press
Keyword Trending	A keyword starts trending in search or social	Detect emerging market interest in your category

Why It Matters

Zero-latency awareness — know about changes within hours of occurrence, not at the next weekly meeting

Automated surveillance — stop manually checking competitor websites every morning

Severity-based triage — critical alerts (pricing, product launches) stand out from informational ones

Actionable intelligence — each alert includes AI analysis explaining what the change means for you

Audit trail — a full timeline of all detected events, searchable and exportable

How to Create an Alert

Go to Dashboard → Alerts

The Alerts page has two views: Rules (your configured alerts) and Events (triggered alert history).

Click "Create Alert"

Choose the trigger type, enter the target (company name, URL, or keyword), set the severity level, and optionally add a description.

Configure notification channel

Choose where alerts are delivered — in-app notification, email digest, or Slack channel (if integrated).

Monitor the Events tab

When an alert fires, it appears in the Events timeline with a severity badge, timestamp, and AI-generated analysis of what happened and what it means.

Alert Event — Example

CriticalApr 14, 2026 · 08:15 UTC

Pricing Change Detected: Acme Corp

Acme Corp's /pricing page changed. Enterprise tier increased from $299/mo to $399/mo (+33%). New "Startup" tier added at $49/mo. Free tier appears to be discontinued.

AI Analysis: Significant upmarket shift. The 33% enterprise price increase combined with free tier removal suggests margin optimization, possibly ahead of IPO or profitability targets. Consider this an opportunity to target their price-sensitive customers with competitive positioning.

MediumApr 13, 2026 · 14:30 UTC

New Job Posting: Acme Corp — VP of AI

Acme Corp posted a VP of AI role on LinkedIn. Job description mentions "building AI-first product experiences" and "LLM integration across the product suite."

Pro Tip

Set up a "catch-all" alert for each competitor's pricing page with Critical severity. Pricing changes are the highest-signal competitive events — they directly affect your win rates and are often the first visible sign of a strategic shift.