User Guide

Decision Reports

Decision Reports are MarketGeist's flagship intelligence product. Each report uses deep AI web research — scanning hundreds of sources, financial filings, patent databases, and social signals — to deliver structured, decision-ready intelligence in under 2 minutes.

Explain Like I'm 5
Imagine you have a homework assignment: "Write a report about the ice cream market." Normally, you'd spend hours reading articles, taking notes, and writing. With Decision Reports, you just tell MarketGeist your topic, and it does all the reading and writing for you — checking real websites, real financial data, and real news articles. It comes back with a neat, organized report that has all the important stuff highlighted.

The 8 Report Types

MarketGeist offers 8 specialized report types, each designed for a different strategic question. All reports use advanced AI with deep web research (25,000+ output tokens) and include inline source citations.

Report Type Reference
Report TypeBest ForKey Outputs
Decision BriefQuick go/no-go decisions on market entry or investmentExecutive summary, top 5 players, opportunities, threats, recommended actions, confidence score
Market GuideUnderstanding a new market comprehensivelyMarket overview, segments, maturity assessment, vendor landscape, adoption drivers, barriers
Buyer's GuideMaking a purchase or partnership decisionEvaluation criteria, vendor comparison matrix, pros/cons, total cost analysis, recommendation
TAM/SAM/SOMSizing a market opportunityTotal Addressable Market, Serviceable Addressable Market, Obtainable Market with methodology and growth projections
Trend ReportSpotting emerging trends before competitorsTrend identification, adoption curves, impact assessment, early signals, time-to-mainstream
Vendor EvaluationDetailed assessment of specific vendorsVendor profiles, scoring matrix, strengths/weaknesses, customer references, fit analysis
Competitive BenchmarkComparing players on key dimensionsSide-by-side comparison, performance metrics, market positioning map, gap analysis
Forecast/OutlookPlanning 1-3 years aheadMarket projections with scenarios (bull/base/bear), growth drivers, risk factors, key assumptions

Why It Matters

Replaces $5,000–$50,000 analyst reports — get comparable depth in 2 minutes instead of 2 weeks
Grounded in real data — every report includes source citations so you can verify claims
Consistent structure — every report follows a standardized format, making it easy to compare across markets
Always fresh — reports use real-time web research, not stale databases
Intake-aware — reports adapt to your specific context (vendor lists, buyer requirements, geographic focus, time horizon)

How to Generate a Report

1

Go to Dashboard → Reports

The Reports page shows all 8 report types as cards. Click the one that matches your research question.

2

Fill in the intake form

Each report type has a customized intake form. At minimum, you'll provide a topic/prompt and market. Some types ask for additional context like vendor lists, buyer requirements, or time horizons.

3

Click Generate

MarketGeist's AI begins deep web research — you'll see a progress indicator showing what's happening (analyzing sources, evaluating players, synthesizing findings). This typically takes 60–120 seconds.

4

Review the structured output

Reports are rendered with styled sections — executive summary, data tables, opportunity/threat callouts, and recommended actions. Source links are inline for verification.

5

Export or add to workspace

Download as CSV for data analysis, or use the report within a workspace for cross-referencing with other intelligence.

Example: Decision Brief Output

Decision Brief — AI Chatbot Market (excerpt)

Executive Summary

The global AI chatbot market is projected to reach $32.4 billion by 2030, growing at a 24.3% CAGR. Enterprise adoption accelerated 67% in 2025 following breakthroughs in reasoning models. The market is consolidating around 5 major platforms, with OpenAI and Anthropic controlling 48% of enterprise deployments...

Top 5 Market Players

CompanyMarket ShareRevenue (2025)Key Strength
OpenAI28%$11.6BModel performance leadership
Anthropic20%$4.2BEnterprise safety/compliance
Google (Gemini)18%$3.8BIntegration with Google Cloud
Microsoft (Copilot)15%$2.9BOffice 365 distribution
Cohere6%$680MPrivate deployment / data sovereignty
Top Opportunity

Vertical-specific chatbots (healthcare, legal, finance) command 3–5x higher pricing than general-purpose solutions.

Top Threat

Open-source models (Llama, Mistral) are closing the capability gap, threatening margins for API-first providers.

Sources: Gartner (2026), IDC Worldwide AI Software Tracker, SEC EDGAR filings, 47 additional web sources. Confidence score: 87%.

Pro Tip
Use the Competitive Benchmark report type when you already know your competitors and want a direct comparison. Use the Decision Briefwhen you're still exploring the market and want the AI to identify the key players for you. The Brief is better for discovery; the Benchmark is better for evaluation.