Sales Plays

Sales Plays generate ready-to-use selling strategies triggered by specific market events — a competitor's price change, a prospect's funding round, a regulatory shift. Each play includes talk tracks, objection handling, and competitive positioning.

Explain Like I'm 5

Imagine you're on a sports team and your coach gives you a playbook. Each "play" tells you exactly what to do when a specific situation happens — "If the other team does X, you do Y." Sales Plays are the same thing for selling. When something happens in the market (a competitor raises prices, a new law passes), MarketGeist gives your sales team a specific game plan for how to use that event to win deals.

What Does It Do?

Sales Plays connect market intelligence to sales execution. You define a trigger event (e.g., "competitor raises prices") and MarketGeist generates a complete sales play: target persona, opening message, value proposition, objection handling, competitive differentiation points, and suggested follow-up sequence. The play is grounded in actual market data, not generic templates.

Why It Matters

Faster reaction time — when a market event creates an opportunity, your sales team has a ready-made response within hours

Intelligence-driven selling — talk tracks reference real data ("Your competitor just cut their team by 20%...") not generic claims

Consistent messaging — every sales rep delivers the same strategic positioning, regardless of experience level

Objection preparedness — anticipate and prepare for the 5 most likely objections with data-backed responses

Competitive advantage — while competitors are still figuring out how to respond to market events, your team is already executing

How to Create a Sales Play

Go to Dashboard → Sales Plays

Or add a Sales Play node to a workspace canvas for plays related to a specific market initiative.

Select a trigger type

Choose the market event that triggers this play — competitor pricing change, prospect funding round, regulation change, product launch, leadership change, or custom trigger.

Provide context

Describe the specific situation (e.g., "Acme Corp raised enterprise pricing by 33%"), your product, and your target buyer persona.

Review the generated play

MarketGeist produces a complete play with opening talk track, value messaging, objection handling, competitive positioning, and suggested sequence.

Sales Play — Competitor Price Increase (excerpt)

Trigger: Acme Corp raised Enterprise tier from $299/mo to $399/mo

Play generated for: SaaS companies currently evaluating or using Acme Corp

Opening Talk Track

"Hi [Name], I noticed Acme Corp just increased their enterprise pricing by 33%. We've been hearing from several companies in your space who are re-evaluating their options. I wanted to share how [Our Product] delivers the same capabilities at 40% lower TCO, with the added benefit of [Key Differentiator]. Would a 15-minute comparison walkthrough be helpful?"

Top 3 Objections & Responses

Objection	Response Strategy
"We have a long-term contract with Acme"	Acknowledge the contract, focus on renewal timing. Offer a free pilot so they can compare before contract renewal.
"Switching costs are too high"	Reference the migration tool and dedicated onboarding support. Share case study of similar company that migrated in 2 weeks.
"Acme's price increase might be temporary"	Point to Acme's Q4 earnings showing margin pressure — price increases are structural, not temporary. Share the financial analysis.

Pro Tip

The most effective sales plays combine timeliness with relevance. Set up Alerts for key competitor events, and generate a Sales Play within 24 hours of the trigger. Being the first vendor to reach out with a relevant, data-backed message dramatically increases conversion rates.